Ariana Grande will reportedly rake in more than $20 million for her virtual in-game concert on Fortnite.
The Thank U, Next hitmaker will be performing songs as part of the Rift Tour, which kicks off on Friday.
A trailer dropped earlier this week showing off her ‘skin’, which players will be able to purchase, complete with her signature high ponytail.
The official Twitter page for the game tweeted: “Excuse us, Ariana is coming! Fortnite Presents the Rift Tour featuring @ArianaGrande kicks off August 6 at 6 PM ET #RiftTour.”
And, according to Forbes, artists who play virtual gigs for Fortnite benefit from increased merchandise sales.
The publication reports that Travis Scott earned $20 million from merch in 2020, considerably more than his real-life Astroworld tour, and the 28-year-old megastar is certain to shift a similar amount, if not more.
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