Why Pick’em Is Key to Blizzard’s Overwatch League Strategy – Adweek

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Activision Blizzard’s Overwatch League (OWL) is back for fifth season, and in an effort to be a hoot among viewers, it’s using a common sports tool to engage with fans.

The esports competition updated its Pick’em feature for the new season, which is the first to be played on Overwatch 2. Introduced in 2020, Pick’em is a bracket prediction contest offering cash prizes and in-game rewards to viewers who guess the winners of OWL’s weekly slate of games.

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