As part of the affiliation, Sky Broadband’s Fortnite Gigafast Speedrun livestream final between YouTube Star Ali-A and the winner of the Sky Broadband Gigafast Speedrun competition will take place today (June 22) at 18:00BST.

The winner of the Fortnite Deathrun Gigafast Speed Race will receive a £5,000 game voucher. Sky Broadband will incorporate Gigafast branding throughout and has further added Gigafast ‘Speed Zones’ and Gigafast ‘Speed Pads’.

As per Sky Broadband, the Gigafest Speed Race launch on Fortnite has generated 1.6m views across YouTube and TikTok. This was developed collaboratively by Sky Broadband, Mediacom, Alliance Studios and WPP’s Hogarth Metaverse Foundry, and facilitated by SuperAwesome.

Dave Stratton, Sky Broadband’s marketing director, said: “It has been really exciting to be able to develop such an innovative strand to the Gigafast launch campaign. The Sky Broadband Gigafast Speedrun was a huge collaborative effort between us and our partners and I couldn’t be prouder of the end result. It’s a great representation of how ‘now’, ‘new’ and ‘next’ should work.“