The “Minecraft” licensing program has also grown exponentially since its release more than a decade ago. “Minecraft” has partnered with more than
120 licensees like Mattel, AAPE, LEGO, PUMA,Penguin Random House, Hall-mark, Uniqlo and Havaianas, and is and is cur-rently working with their international agents, CAA-GBG and Merchantwise, to help build international presence in multiple territories across several categories.
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