The Premier League’s international broadcast rights are set to outstrip the revenue generated by domestic deals for the first time in the competition’s history, member clubs have been told.
At a Premier League shareholders meeting yesterday (10th February) the league shared its revenue projections for the next three-season cycle, running from 2022/23 to 2024/25.
According to figures reported by multiple media outlets, international rights for the new cycle will be worth £5.3bn, versus £4.1bn in the current three-season window, with domestic rights amounting to £5.1bn and additional commercial contracts bringing total revenues to £10.5bn.
Premier League clubs were also told that the winner of the 2022/23 title is expected to earn £176m from distributed revenues, up from £153m this season. The club finishing bottom of the table is projected to see its revenue rise from £96m to £106m.
The English Football League will also benefit from increased solidarity payments, with clubs in the lower divisions expected to split £1.6bn over the three-season cycle.
The rise in international revenues in comparison to domestic comes after the Premier League was in May given an ‘approval in principle’ from the government to roll over its current domestic media rights deal, with clubs unanimously voting for a three-year renewal with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport.
The decision, which was officially ratified by the government in August, covers both live and highlights, with the deal said to be of the “same overall value as the current arrangements”.
An exclusion order was granted to allow the league to conclude its renewal without any obligation to conduct its normal tender process. It says this was granted owing to “exceptional and compelling reasons” precipitated by the coronavirus pandemic.
The power of the Premier League in the international media marketplace was demonstrated in November as the league and NBCUniversal, via the NBC Sports Group, announced a new six-year broadcast deal in the United States.
The agreement, which will see NBC Sports remain the Premier League’s official broadcast partner in the US until the end of the 2027/2028 season, covers all 380 matches every season. The deal, reported to be worth more than £2bn, also includes the exclusive rights for Spanish language coverage of the competition.
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