- Guild secures largest sponsorship deal since being founded in 2019
- Bitstamp handed jersey branding and various marketing rights
David Beckham-backed competitive gaming organisation Guild Esports has inked a three-year global sponsorship deal with cryptocurrency exchange Bitstamp worth UK£4.5 million (US$6.1 million).
The contract will kick in on 29th January and is the largest commercial partnership signed by Guild since it was founded in 2019.
As part of the agreement, Luxembourg-based Bitstamp, which says it has more than four million customers worldwide, will be given branding on Guild’s team jersey, plus additional marketing inventory.
Furthermore, Bitstamp will appear across social and digital content featuring Guild’s pro players and content creators. Bitstamp’s logo and brand will also be integrated at Guild’s new London headquarters, which are due to open early this year.
As well as counting former England soccer captain Beckham as an investor, Guild has backing from the likes of Toro Consulting, Blue Star Capital and Schroder Investment Management. Guild currently competes in Apex Legends, FIFA, Fortnite, Rocket League and Valorant.
“We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamp’s identities,” said Kal Hourd, chief executive of Guild Esports.
“Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams’ performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course.”
Julian Sawyer, chief executive of Bitstamp, added: “Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us. Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto.”
