FAIRFIELD — International Bird Rescue’s long-term partner, Dawn dish soap, has launched a Minecraft lovers contest where players can compete to design the most creative wildlife environment for a chance to win prizes worth up to $30,000.
During this #DawnSavesWildlife Challenge, for each Minecraft game submission, Dawn will donate $5 to its California-based nonprofit partners: International Bird Rescue and The Marine Mammal Center.
The focus of this initiative is to engage the younger generation with the hope that they will make caring for the environment and wildlife a priority in the years to come, according to a press release.
Bird Rescue and Dawn dish soap share a common goal to innovate, raise awareness and protect the natural world and wildlife, according to the press release.
The contest is open to those 18 and older and ends Oct. 17.
Minecraft players will have the opportunity to post video clips on Twitter of their best wildlife environment using the hashtag #DawnSavesWildlife.
Prizes include Alienware PCs and Oculus Rift Quest VR headsets.
Minecraft is a popular video game where users create three-dimensional
worlds using digital blocks. With two main modes, Survival and Creative, the purpose of the game is simply to build and explore.
There were an estimated 131 million Minecraft users worldwide as of 2020.
For more information, visit go.overwolf.com/dawn-challenge.
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