(MENAFN – Seven Media) Dubai, 8 December 2020 — Free Fire, Garena’s first self-developed game, unveiled Cristiano Ronaldo as its latest global brand ambassador today. The partnership marks one of the most significant tie-ups within the gaming industry in recent times, uniting one of the world’s most popular mobile games with a global sporting icon. Free Fire’s partnership with Cristiano Ronaldo builds on its strategy to continuously bring exciting content for all users all over the world; to enrich, engage, and inspire users to battle in their own styles while having fun along the way.
Free Fire continues to find new ways to excite users
“This is a really significant partnership for Free Fire. Cristiano Ronaldo is a role model for many of us, and being able to collaborate with him and present him to hundreds of millions of people around the world is truly exciting,” said Harold Teo, Free Fire Producer at Garena. “Our
partnership with Cristiano Ronaldo offers even more ways for our communities all over the world to enjoy Free Fire.”
What players can expect from Operation Chrono
Players can look forward to playing as Cristiano Ronaldo in the game, in an all-new character called Chrono. More details will be unveiled through this dedicated Chrono microsite.
Cristiano Ronaldo, Free Fire’s latest global brand ambassador, expressed his delight at partnering with one of the world’s most popular mobile battle royale titles, particularly as he worked closely with the team to bring Chrono to life. “It’s a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game changing along with it.”
“The Garena team has worked into the game tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am!” said Cristiano Ronaldo.
Excitement around the industry
SportQuake CEO, Matt House, shared how this partnership is not only exciting for fans of Cristiano Ronaldo and Free Fire, but also for the wider sports and gaming industry. “Football, gaming, and tech are coming together to create exciting new collaborations and this one between Cristiano Ronaldo and Free Fire is on another level,” House said.
“The amount of planning, creativity and detail that has gone into making Chrono is just amazing and is really exciting for Free Fire players. This partnership demonstrates the endless possibilities for both industries,” House added. SportQuake, the football partnership experts, were among the parties involved to bring the partnerships to life.
Free Fire can be downloaded on both the Apple iOS App and Google Play store.
About Garena
Garena is the leading game developer and publisher in Southeast Asia, Taiwan, and Latin America, and has expanded into other fast-growing markets globally.
For more information on Garena, please visit […]
About Garena Free Fire
Garena Free Fire is a mobile battle royale shooting game. 50 players scattered across the battlefield, either individually or in squads up to four, engage in a thrilling confrontation against other players in 10-minute long matches with one goal in mind, to be the last man standing. Unlike all other battle royale games, Free Fire features 10+ realistic unlockable characters with unique skills that players could choose from. This is another layer of customization that Free Fire offers its players, not to mention the countless skins, emotes, and pets the players can obtain and choose from.
To find out the very latest on Free Fire, do head down to […]
For more information, please contact:
Noorul Hijaz Tharola
m: 00971 (0)55 316 3123
noorulhijaz@sevenmedia.ae
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